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Engagement 02 — AI & enterprise software
Korean AI platform, Series A
Considering GCC entry under board pressure. Internal team divided on UAE vs. KSA as first market.
Regional friction
- Data residency requirements
- Channel-led procurement reality
- Arabic NLP gap
Approach
- A01Readiness brief covering positioning, regional translation, and procurement model.
- A02Friction map across data residency, channel readiness, and localisation.
- A03Recommended sequenced entry: UAE first via SI partner, KSA in year two.
Output
Internal alignment achieved; entered Activation lane with two short-listed SI partners.